One Nation Under God America Shirt
Adjusted operating profit reached £19 million, compared to a loss of £41 million in the first half of 2025. Gross margin in H1 rose to 67.9%, up from 63.4% in 2024, as a result of the inventory actions taken last year. Inventory was down 24% compared to H1 2024. Schulman noted a reduction in leather goods inventory, in particular, in order to test and refresh the assortment. “The strength in the newness that we were delivering in our full-price channel fully offset the declines we were having in the outlet channel. Traffic has been challenging in that channel, but we have less inventory going through there now and we’re discounting less, so all of that is good for brand health and heat,” the CEO added.One Nation Under God America Shirt
Burberry is introducing lighter gabardine to improve the seasonality of its iconic trench coats, allowing them to be worn in global markets. Along with that, it has launched 100 Scarf Bars — a merchandising strategy to improve the visibility of scarves in-store — and is on track to deliver 200 by the end of the year. Following the strengthening of its outerwear, Burberry is moving onto improving its ready-to-wear offering — knitwear, trousers, skirts — all while resetting the base price of handbags (which Schulman acknowledged had been too high). “Looking forward, we are strengthening our assortment of leather boots and shoes, with a focus on both subtle and overt branding driving commercial shapes with clear brand signifiers,” said Schulman.
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